CLASSY·KISS Joins Hong Kong Disneyland for K11 Pop-up with Free Yogurt and Collectibles
AM730 · 1 SOURCESabout 2 hours ago2 MIN
Summary
CLASSY·KISS has launched a limited-time collaboration with Hong Kong Disneyland, timed to coincide with the resort's Magical Running Carnival event. The campaign features a K11 pop-up store with three themed photo zones, where visitors can receive free yogurt products by following the brand's social media accounts. Convenience store chain promotions at 7-Eleven and Circle K offer Disney-themed collectibles—yogurt bowls and cutlery sets respectively—with minimum purchases of HK$40.
Key Points
- The K11 pop-up store showcases three event-themed photo zones inspired by the Hong Kong Disneyland Magical Running Carnival
- Visitors who follow CLASSY·KISS social media accounts receive a complimentary yogurt product, while those who photograph designated spots and use hashtags #CLASSYMoment and #HKDLMagicRunFest get one free instant photo
- 7-Eleven offers complimentary Disney-themed yogurt bowls (3 random designs) with HK$40 purchase from September 9 to 22, while Circle K provides themed cutlery sets (2 random designs) with the same purchase threshold from September 10 to 23
- Both convenience store promotions require at least one Blueberry, Strawberry, or Mango Coconut yogurt to be included in the purchase
- The fruit yogurt series retails at HK$10 per cup, with special bundle pricing at $13 for 2 cups at participating 7-Eleven and Circle K locations, and $20 for 3 cups at Wellcome and ParknShop supermarkets
Why It Matters
The collaboration demonstrates how food brands leverage major entertainment events and retail partnerships to create multi-channel marketing campaigns that drive foot traffic to physical stores while boosting sales through convenience and supermarket channels simultaneously . For Hong Kong consumers, the promotion offers an accessible way to engage with Disneyland's seasonal events through affordable yogurt purchases that come with collectible merchandise incentives .
The collaboration demonstrates how food brands leverage major entertainment events and retail partnerships to create multi-channel marketing campaigns that drive foot traffic to physical stores while boosting sales through convenience and supermarket channels simultaneously . For Hong Kong consumers, the promotion offers an accessible way to engage with Disneyland's seasonal events through affordable yogurt purchases that come with collectible merchandise incentives .