DFS Beauty Event and Matsumoto Kiyoshi Deals This August
SingTao · 1 SOURCESabout 2 hours ago2 MIN
Summary
Hong Kong and Macau’s summer shopping calendar is being boosted by two beauty-focused retail campaigns in August, with DFS staging its 12th annual Beauty Festival and Matsumoto Kiyoshi opening a new branch in Kowloon Bay . DFS is running the month-long event under the theme “Run the Show, Define Your Glow,” featuring more than 30 premium skincare, cosmetics and fragrance brands, plus exclusive brand activations and tailored beauty services . Shoppers spending at least HK$888 or MOP888 can join interactive in-store experiences for a chance to win rewards worth millions . At the same time, Matsumoto Kiyoshi’s new Telford Plaza outlet, its 20th in Hong Kong, is launching limited-time opening offers including a 10% discount for members and spending-based gifts and coupons .
Key Points
- DFS’s 12th annual Beauty Festival runs from August 1 to August 31 in Hong Kong and Macau under the theme “Run the Show, Define Your Glow” .
- The DFS campaign brings together more than 30 leading skincare, makeup and fragrance brands, alongside customized beauty experiences and exclusive themed brand activities .
- Customers spending HK$888 or MOP888 at DFS can join in-store interactive experiences for chances to win rewards worth millions of dollars .
- Participating DFS locations include Hong Kong Causeway Bay and four Macau stores: Four Seasons, Londoner, MGM and Galaxy .
- Matsumoto Kiyoshi has opened its 20th Hong Kong branch at Telford Plaza, offering member-only 10% off from August 6 to 9 .
Why It Matters
The promotions show how beauty and personal care retailers are using themed events, experiential shopping and time-limited discounts to drive summer foot traffic in Hong Kong and Macau . The expansion of Matsumoto Kiyoshi and DFS’s cross-border campaign also reflects continued competition in the region’s lifestyle retail market, where shoppers are being targeted with rewards, exclusives and convenience .