BABYMONSTER Returns to Hong Kong for APEE Store Opening at 1881 Heritage
AM730 · 1 SOURCES1 day ago2 MIN
Summary
Korean K-pop girl group BABYMONSTER, managed by YG Entertainment, is set to return to Hong Kong on Sunday, September 13, to attend the grand opening of APEE's flagship store at 1881 Heritage in Tsim Sha Tsui. The event marks the group's second visit to the city within a month, following their performance at the 2026 TIMA International Music Awards at Kai Tak Arena last month. Six members—Ruka, Pharita, Asa, Ahyeon, Rora, and Chiquita—will attend the event alongside businessman Simon Sham and his daughter Ayla Shen. The opening ceremony will feature the members showcasing APEE's new autumn/winter collection with their signature Korean fashion sense.
Key Points
- BABYMONSTER will appear at 1881 Heritage's outdoor plaza on September 13, promoting Japanese streetwear brand APEE
- APEE is a sub-line of the iconic Japanese label A Bathing Ape, acquired by Simon Sham; the 1881 Heritage location is the brand's second global store and first Hong Kong flagship
- All six attending members will debut APEE's autumn/winter 2026 collection, blending sweetness with rebellious style
- Rami remains absent due to a health-related hiatus exceeding one year; YG Entertainment has not disclosed her return timeline
- Aaron Kwok's two daughters are confirmed MONSTIEZ (BABYMONSTER's official fandom name), with Simon Sham arranging signed CDs for them
Why It Matters
BABYMONSTER's appearance at 1881 Heritage underscores the growing synergy between K-pop and Hong Kong's luxury retail sector, with major brands leveraging celebrity power to attract Gen Z shoppers. The event also highlights how Hong Kong's entertainment and fashion industries continue to draw international attention, reinforcing the city's status as a regional lifestyle hub.
BABYMONSTER's appearance at 1881 Heritage underscores the growing synergy between K-pop and Hong Kong's luxury retail sector, with major brands leveraging celebrity power to attract Gen Z shoppers. The event also highlights how Hong Kong's entertainment and fashion industries continue to draw international attention, reinforcing the city's status as a regional lifestyle hub.