US Private Equity Firm Near Deal for Control of Fitness Brand Hyrox
SCMP · 1 SOURCESabout 3 hours ago2 MIN
Summary
L Catterton, a US private equity firm headquartered in Greenwich, Connecticut, is in advanced talks to purchase a controlling stake in Hyrox, the Hamburg-born fitness competition brand, in a deal that could value the company at about €600 million (US$697 million) . Sources indicate that an agreement may be reached soon, and L Catterton is simultaneously exploring opportunities to bring in global partners, including investors from Asia, to co-invest in the growing fitness brand .
Key Points
- L Catterton, based in Greenwich, Connecticut, is close to buying a controlling stake in Hyrox
- The deal could value Hyrox at approximately €600 million (US$697 million)
- Hyrox, launched in Hamburg, Germany in 2017, is one of the fastest-growing mass-participation fitness events
- L Catterton is considering bringing in Asian partners to co-invest as Hyrox gains traction in mainland China, Hong Kong, Singapore, and Tokyo
- Hong Kong will host the 2027 Hyrox World Championships, the first time the event is held outside Europe or North America
- Hyrox is currently owned by Switzerland-based Infront Sports & Media AG, which counts Dalian Wanda Group as a backer
Why It Matters
For Hong Kong readers, the investment signals strong international confidence in the city's growing fitness culture and its emergence as a premier sports destination . With the 2027 World Championships bringing Hyrox's unique run-and-workout format to Asia for the first time, the deal could accelerate the sport's expansion across the region, creating new opportunities for local athletes, gym operators, and event organizers alike .
For Hong Kong readers, the investment signals strong international confidence in the city's growing fitness culture and its emergence as a premier sports destination . With the 2027 World Championships bringing Hyrox's unique run-and-workout format to Asia for the first time, the deal could accelerate the sport's expansion across the region, creating new opportunities for local athletes, gym operators, and event organizers alike .