NZTE and ParknShop Launch 'Taste New Zealand' Festival with Triple Shopping Rewards
AM730 · 1 SOURCES1 day ago2 MIN
Summary
The New Zealand Trade and Enterprise (NZTE) has joined forces with ParknShop to roll out the 'Taste New Zealand' festival across all Hong Kong stores from August 28 to September 24, 2026. The campaign showcases nearly 100 New Zealand products spanning wines, snacks, dairy, plant-based milk, fresh produce, and health supplements from over 25 premium brands. A star-studded live stream featuring singer Alfred Hui Ting-kuan and popular food influencer Brian Li Hoi-yin will demo products, while Festival Walk TASTE hosts an exclusive mini market with interactive games and complimentary tastings through September 6.
Key Points
- NZTE and ParknShop jointly launched the 'Taste New Zealand' festival running August 28 to September 24, 2026
- A limited-time mini market at Festival Walk TASTE offers interactive games and free tastings from August 28 to September 6
- Celebrity singer Alfred Hui and food KOL Brian Li will host live streaming sessions to showcase New Zealand products
- First reward: Spend HK$280 at Festival Walk TASTE or PNS online on selected NZ brands for HK$80 off
- Second reward: Spend HK$500 to receive a gift set worth nearly HK$500 including Whittaker's chocolate, Huntley & Palmers biscuits, Red Seal toothpaste, Comvita oral spray, and Healtheries supplements
- Over 25 New Zealand brands offering exclusive discounts at designated stores including ParknShop, TASTE, Fusion, food le parc, Food Parc, and Great Food Hall
Why It Matters
This cross-border food festival strengthens Hong Kong consumers' access to premium New Zealand produce while supporting bilateral trade relations. The triple-tier reward structure incentivizes trial of diverse product categories, potentially expanding market presence for New Zealand exporters in the competitive Hong Kong grocery sector .
This cross-border food festival strengthens Hong Kong consumers' access to premium New Zealand produce while supporting bilateral trade relations. The triple-tier reward structure incentivizes trial of diverse product categories, potentially expanding market presence for New Zealand exporters in the competitive Hong Kong grocery sector .