10.1 Half-Price Movie Day Returns to 52 Hong Kong Cinemas
AM730 · 1 SOURCESabout 2 hours ago3 MIN
Summary
The annual 10.1 Half-Price Movie Day returns to Hong Kong on October 1, with all 52 commercial cinemas offering 50% off tickets across 14 formats including IMAX. The Hong Kong Cinema Merchants Association launches a promotional campaign on September 26, featuring actress Louise Wong distributing free popcorn in Sha Tin, Mong Kok, and Causeway Bay. Ticket sales begin September 28 at noon across all participating cinema chains.
Key Points
- All 52 commercial cinemas across Hong Kong will offer half-price tickets on October 1, covering 14 formats including IMAX
- The Hong Kong Cinema Merchants Association, funded by the Film Development Fund, organizes this annual event
- Actress Louise Wong (王丹妮) will distribute free popcorn on September 26 in Sha Tin, Mong Kok, and Causeway Bay
- Stars including Donnie Yen have filmed promotional videos to support the campaign
- Tickets go on sale September 28 at noon; each person can buy a maximum of 4 tickets per transaction
Why It Matters
The initiative provides a significant boost to Hong Kong's film industry during the National Day Golden Week, encouraging residents to return to cinemas while enjoying substantial savings. With celebrity endorsements and promotional activities, the event aims to revitalize cinema culture and support local film sector recovery.
The initiative provides a significant boost to Hong Kong's film industry during the National Day Golden Week, encouraging residents to return to cinemas while enjoying substantial savings. With celebrity endorsements and promotional activities, the event aims to revitalize cinema culture and support local film sector recovery.