Hong Kong Brand INNOTIER Develops Reusable Antibacterial Fabric, Sponsors Asian Games Team
AM730 · 1 SOURCESabout 1 hour ago2 MIN
Summary
Hong Kong tech brand INNOTIER, founded by Juliana Lam in 2020, has developed revolutionary silver-thread woven fabric technology that kills 99% of viruses within one second . The company, which received U.S. FDA approval and OEKO-TEX Standard 100 certification, has become the official textile sponsor for Hong Kong's delegation to the 20th Asian Games in Nagoya, Japan . This marks the third major international sporting event the brand has supported, following sponsorships of the 2024 Paris Olympics and Paralympics .
Key Points
- INNOTIER's fabric uses patented 99.9% pure silver thread weaving technology that releases silver ions (Ag+) when exposed to air moisture, neutralizing viruses and bacteria including SARS-CoV-2 and H1N1
- The brand holds 610 test certificates and four patents, with products maintaining antibacterial efficacy after 500+ washes
- Juliana Lam is the daughter of glove magnate Lam Chi-kuen, and the company operates its own factory with an R&D department in the UK for full supply chain transparency
- All Hong Kong athletes and staff who used INNOTIER products during the 2024 Paris Olympics and Paralympics returned to Hong Kong with zero infections
- The 20th Asian Games will be held in Aichi Prefecture and Nagoya, Japan, starting September 19
- Products include reusable masks, travel accessories, intimate apparel, bedding, UVC disinfection bags, and cooling eye masks
Why It Matters
This sponsorship demonstrates how Hong Kong's innovation ecosystem is producing globally competitive green technology that addresses both public health and environmental sustainability . As the city seeks to diversify its economy beyond finance and real estate, INNOTIER exemplifies the potential for homegrown tech brands to compete on the world stage while solving pressing societal challenges .
This sponsorship demonstrates how Hong Kong's innovation ecosystem is producing globally competitive green technology that addresses both public health and environmental sustainability . As the city seeks to diversify its economy beyond finance and real estate, INNOTIER exemplifies the potential for homegrown tech brands to compete on the world stage while solving pressing societal challenges .