business · SingTao

Hung Hom First Land Phase 2 Launches First-Round Sales, Records 18 Units Sold for HK$167M

about 3 hours ago2 MIN
Hung Hom First Land Phase 2 Launches First-Round Sales, Records 18 Units Sold for HK$167M

Summary

Henderson Land, Hysan Development, and Empire Group jointly launched the first-round sale of First Land Phase 2 in Hung Hom on Monday (October 12), recording 18 units sold and approximately HK$167 million in sales proceeds. The project offers 80 units in the first batch, with discounted prices starting from HK$6.59 million and an average discounted price per square foot of HK$21,426. The entire First Land series has accumulated 755 units sold, generating about HK$6.4 billion in total sales.

Key Points

  • First Land Phase 2, developed by Henderson Land, Hysan Development, and Empire Group, launched its first-round sale on October 12 at the sales gallery in Tsim Sha Tsui commercial building
  • The development's Block 3 provides 384 units with saleable areas ranging from 339 to 661 square feet, covering 2- to 3-bedroom configurations
  • First batch of 80 units priced between HK$7.241 million and HK$17.133 million; after applying the maximum 9% discount, prices range from approximately HK$6.5893 million to HK$15.591 million
  • Discounted price per square foot ranges from HK$18,974 to HK$24,298, with an average discounted price per square foot of HK$21,426
  • Henderson Land Sales Department 2 recorded approximately HK$258 million in single-day sales, including First Land Phase 2 and other projects

Why It Matters

The successful launch of First Land Phase 2 underscores strong demand for new residential projects in Hung Hom, where ongoing infrastructure improvements continue to enhance the district's appeal. With completion targeted for August 31, 2027, and no residential parking spaces provided, the project targets end-users seeking prime urban living at relatively accessible price points compared to other new developments in the vicinity.
The successful launch of First Land Phase 2 underscores strong demand for new residential projects in Hung Hom, where ongoing infrastructure improvements continue to enhance the district's appeal. With completion targeted for August 31, 2027, and no residential parking spaces provided, the project targets end-users seeking prime urban living at relatively accessible price points compared to other new developments in the vicinity.

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