SAPPORO Opens 150th Anniversary Pop-Up Bar at Hysan Place
Bastillepost · 2 SOURCESabout 2 hours ago2 MIN
Summary
SAPPORO marks its 150th anniversary with a Japanese-style standing-bar pop-up at Hysan Place in Causeway Bay, running from September 28 to October 8, 2026 . The two-week activation pays tribute to Nakagawa Seibei, the pioneering brewer who trained in Germany and founded SAPPORO's brewing tradition in Hokkaido in 1876 . Guests can receive complimentary draft beer by following SAPPORO's official Instagram or Facebook page and presenting the follow confirmation to staff . The venue features a circular wooden bar pavilion topped with a large manga installation and warm-toned paper lanterns, creating an immersive atmosphere . A limited-edition merchandise collection accompanies the event, with items ranging from HKD 48 to 298 .
Key Points
- The pop-up runs from now until October 8, 2026 at the G/F of Hysan Place near the Canal Road entrance
- Operating hours are 11:30 AM to 10:00 PM daily
- Nakagawa Seibei was Japan's first brewer to receive training in Germany, launching SAPPORO in 1876
- The manga-themed paper cups feature QR codes that unlock the story of Nakagawa's journey
- Complimentary draft beer is offered to those who follow @SAPPOROhk or SAPPORO Hong Kong social pages
- Featured items include the SAPPORO Samurai Sword Bottle Opener (HKD 188) and manga-themed merchandise
Why It Matters
The pop-up represents a rare opportunity for Hong Kong residents to experience authentic Japanese standing-bar culture without traveling abroad, blending traditional craftsmanship with contemporary manga aesthetics. This type of cultural activation strengthens Hong Kong's position as a destination for Japanese brand experiences, potentially boosting foot traffic to Causeway Bay while offering consumers tangible collectibles tied to a significant milestone in brewing history .
The pop-up represents a rare opportunity for Hong Kong residents to experience authentic Japanese standing-bar culture without traveling abroad, blending traditional craftsmanship with contemporary manga aesthetics. This type of cultural activation strengthens Hong Kong's position as a destination for Japanese brand experiences, potentially boosting foot traffic to Causeway Bay while offering consumers tangible collectibles tied to a significant milestone in brewing history .