Levi's Partners with BLACKPINK's ROSÉ for The Original Girl Collection, Exclusive Hong Kong Pop-up Opens October 1
AM730 · 1 SOURCESabout 5 hours ago2 MIN
Summary
Levi's has launched a highly anticipated collaboration with BLACKPINK member ROSÉ (Park Chae-young), unveiling the exclusive "The Original Girl" limited collection that merges her effortlessly chic personal style with the iconic American denim brand's ethos of authentic self-expression. The collection officially drops at a dedicated pop-up store in Causeway Bay on October 1, coinciding with Hong Kong's National Day celebrations, though early bird pre-orders and in-store previews began this weekend at selected locations .
Key Points
- The Levi’s x ROSÉ "The Original Girl" collection features two signature washed denim pieces: a slim zip jacket priced at $1,199 and loose bootcut jeans at $1,099
- The slim zip jacket includes a two-way zipper with full silver metal hardware, while the jeans replicate ROSÉ's personal favorite silhouette she wore in the Super Bowl advertisement
- Each item bears a special leather tag with ROSÉ's handwritten "Levi Strauss with Rosé" signature, incorporating her birthday number "11" as a hidden detail
- Customers purchasing the jacket receive exclusive black-and-white star-flower badges or a logo zipper charm, while jeans buyers get a denim star keychain with "11" and "rosie" embroidery
- The Levi’s Tailor Shop offers custom heat-transfer service featuring the pattern from her debut album's opening track "number one girl" for an additional fee
Why It Matters
This collaboration represents a strategic move by Levi’s to tap into K-pop's massive cultural influence in Asia, with Hong Kong serving as the exclusive launch market in the region. The National Day timing and limited-edition exclusives are likely to drive significant foot traffic to Causeway Bay, potentially setting a precedent for future celebrity-endorsed denim drops in the Hong Kong market .
This collaboration represents a strategic move by Levi’s to tap into K-pop's massive cultural influence in Asia, with Hong Kong serving as the exclusive launch market in the region. The National Day timing and limited-edition exclusives are likely to drive significant foot traffic to Causeway Bay, potentially setting a precedent for future celebrity-endorsed denim drops in the Hong Kong market .