278 farms gain Fresh Hong Kong certification
On.cc · 2 SOURCESabout 2 hours ago2 MIN
Summary
Hong Kong’s local fisheries and agricultural products brand Fresh Hong Kong has expanded to 278 certified fish farms and crop farms, marking growth of more than 100% since its formal launch in July. Acting Director of Agriculture, Fisheries and Conservation Lai Chuen-chi also said 44 merchants have signed a partner charter to supply certified products through a widening range of sales channels.
Key Points
- The government formally launched the new unified local fisheries and agricultural products brand Fresh Hong Kong in July this year.
- Acting Director of Agriculture, Fisheries and Conservation Lai Chuen-chi said certified fisheries and farms have risen to 278, more than double the launch level.
- A total of 44 merchants have signed the partner charter, pledging to supply certified products through wholesale, distribution, retail, supermarkets, hotels and major catering groups.
- Speaking at the Hong Kong Restaurant and Bar Show, Lai said the department would continue promoting the brand on multiple fronts to raise public awareness.
- The government said only local fisheries and agricultural products meeting AFCD production requirements and certification by the Hong Kong Quality Assurance Agency may use the brand.
Why It Matters
The expansion broadens the availability of certified local produce across everyday buying and dining channels in Hong Kong, potentially making the label more visible to consumers. Officials are also aiming for further scale, with projections of more than 500 certified farms and around 70 charter merchants by year-end, supplying up to 500 locations.