K11 Musea Tourist Spending Jumps 26% During National Day Golden Week
Thestandard · 3 SOURCESabout 2 hours ago1 MIN
Summary
New World Development's flagship K11 Musea complex recorded strong performance during the National Day Golden Week holiday, with tourist spending rising 26 percent year-on-year and footfall reaching a fresh record. The growth was driven by brand upgrades and strong demand in luxury and sportswear segments.
Key Points
- Tourist spending at K11 Musea rose 26 percent year-on-year during National Day Golden Week, while footfall increased 12 percent to a record high
- Athleisure recorded the fastest growth at 279 percent year-on-year in member spending, boosted by new store openings including Alo Yoga's Greater China flagship and Hoka's largest Hong Kong store
- International luxury brand sales to mall members surged 75 percent year-on-year, supported by recent openings from Prada, Miu Miu, and Max Mara
- Jewellery and watches remained the primary sales driver, with single transactions reaching nearly HK$2 million
- Dine-in restaurant sales rose 10 percent over the holiday, helped by full bookings at harbour-view venues during the October 1 National Day fireworks display
Why It Matters
The record performance underscores K11 Musea's success in attracting high-net-worth consumers through strategic brand upgrades, positioning Hong Kong's retail sector as a premium destination amid regional competition for tourist spending .
The record performance underscores K11 Musea's success in attracting high-net-worth consumers through strategic brand upgrades, positioning Hong Kong's retail sector as a premium destination amid regional competition for tourist spending .