Spanish Greek Yogurt Ice Cream Brand MYKA Opens Asia's First Store in Central
SingTao · 1 SOURCES1 day ago2 MIN
Summary
Spanish handmade Greek yogurt ice cream brand MYKA has made its Asia debut with a flagship store opening on Wellington Street in Central, Hong Kong, on September 11, 2026. The Madrid-based brand, founded by Natalia Morales and Javier Ezquerro in 2023, has grown from a small artisan shop to a global chain with nearly 300 locations across New York, Paris, and London . The Hong Kong store features a central kitchen for daily fresh preparation and imports all key ingredients directly from their country of origin, maintaining the brand's signature dense and creamy texture with balanced sweetness .
Key Points
- The flagship store on Wellington Street officially opens on September 11, 2026, marking MYKA's first Asian outlet
- MYKA was founded in 2023 in Madrid by Natalia Morales and Javier Ezquerro, growing to nearly 300 stores worldwide
- The yogurt ice cream features high protein and low lactose content, appealing to health-conscious consumers
- Customers can choose from 30 toppings including hazelnut crumble, sea salt chocolate crumble, pistachio, low-sugar baklava, and handmade candied fruits
- The store recommends a signature hidden combo: original frozen yogurt drizzled with extra virgin olive oil and sea salt
Why It Matters
The arrival of MYKA introduces Hong Kong's health-conscious consumers to Mediterranean-style frozen yogurt that combines wellness benefits with artisanal quality. With pricing from $58.9 for a small serving, the brand positions itself as an accessible yet premium dessert option for Central's office workers seeking a guilt-free afternoon treat .
The arrival of MYKA introduces Hong Kong's health-conscious consumers to Mediterranean-style frozen yogurt that combines wellness benefits with artisanal quality. With pricing from $58.9 for a small serving, the brand positions itself as an accessible yet premium dessert option for Central's office workers seeking a guilt-free afternoon treat .