Brand Criticised for Using Hui Siu-hung Ads After Death
AM730 · 2 SOURCESabout 4 hours ago5 MIN
Summary
Nearly one year after the death of veteran Hong Kong actor Hui Siu-hung (許紹雄), mainland internet users found his portrait still appearing on packaging and product pages for several seasoning products sold on multiple e-commerce platforms, where he was identified as the brand’s official endorser. The continued use of his image prompted criticism from some consumers, who said it was disrespectful to keep using a deceased artist’s likeness for sales promotion. The manufacturer said on Thursday, September 10, that its endorsement contract with Hui remains valid until October 2027 and that it has begun removing and replacing related online and offline materials in batches. Some product pages had already replaced Hui’s image with cartoon illustrations by September 10.
Key Points
- Hui Siu-hung, nicknamed “Benz Hung”, died last October at the age of 76 after kidney cancer led to multiple organ failure
- Reports said several seasoning products on mainland shopping platforms still displayed Hui’s portrait and labelled him the brand’s official image endorser.
- Online criticism focused on respect for the dead, though some commenters also noted the company may still be acting under a valid contract.
- The manufacturer told media the endorsement agreement signed during Hui’s lifetime does not expire until October 2027 and is being phased out.
- Legal experts said endorsement contracts are usually personal in nature, but posthumous use may remain lawful if contract terms and family authorisation both exist.
Why It Matters
For Hong Kong readers, the dispute touches on how the image rights and legacy of well-known local performers are handled after death, especially when their work and endorsements circulate across different jurisdictions. It also shows that even where a contract may still be enforceable, public expectations about dignity and timing can quickly become a reputational issue for brands.