VIVAIA RE:WORK Fall Collection Redefines Modern Workplace Footwear
AM730 · 1 SOURCESabout 2 hours ago2 MIN
Summary
VIVAIA has launched its 2026 RE:WORK fall/winter collection, marking the brand's first major release under Creative Director Alan Buanne . The collection responds to Hong Kong's shifting workplace culture, where flexible office arrangements have transformed how professionals dress for work . The Harbour City exclusive Studio features a 1990s-inspired office design, presenting the shoes in contexts spanning commuting, meetings, and after-work social activities .
Key Points
- The RE:WORK collection draws its name from the "RE:" prefix common in email subject lines, symbolizing a fresh perspective on modern work attire
- Styles include loafers, mule sandals, sneakerinas, heeled sandals, and short boots, moving beyond traditional formal heels
- Creative Director Alan Buanne, who took the helm in 2025, has incorporated more fashion-forward elements while maintaining the brand's signature comfort
- The Harbour City Studio showcases a retro office aesthetic featuring pink elevators, felt textures, glass shelving, and metal accents
- The collection targets Hong Kong's hybrid work lifestyle, allowing wearers to transition seamlessly from office to evening outings
Why It Matters
The RE:WORK launch reflects a broader transformation in Hong Kong's professional culture, where the rigid separation between formal work attire and casual wear continues to blur . For consumers seeking footwear that balances professionalism with everyday comfort, VIVAIA's approach—championed by an internationally experienced creative director—positions the brand to capture a growing market segment in the region .
The RE:WORK launch reflects a broader transformation in Hong Kong's professional culture, where the rigid separation between formal work attire and casual wear continues to blur . For consumers seeking footwear that balances professionalism with everyday comfort, VIVAIA's approach—championed by an internationally experienced creative director—positions the brand to capture a growing market segment in the region .