ParknShop Relaunches SELECT Private Label with New Look, Theme Song, Nutrition Labels
Bastillepost · 1 SOURCESabout 2 hours ago2 MIN
Summary
ParknShop has launched a comprehensive upgrade of its private label brand SELECT, introducing a fresh visual identity with smiley-face elements, a brand theme song performed by Hong Kong Film Award winner Tse Ya-er, and an innovative nutrition labeling system. The relaunch encompasses over 600 products, with 253 already sporting new packaging. Eight SELECT products secured Monde Selection gold awards in 2026, validating the brand's quality standards. ParknShop is promoting the brand with the tagline "Choosing SELECT is being smart," emphasizing value, nutrition transparency, and seamless online-offline integration for Hong Kong shoppers.
Key Points
- ParknShop's SELECT brand features redesigned packaging with bright, clean aesthetics and integrated smiley-face motifs for a younger, more approachable image
- The brand theme song "SELECT I Am Smart" is performed by Tse Ya-er, winner of Best Original Film Song at the Hong Kong Film Awards
- New "Nutrition Smart Star" labeling system provides transparent calorie, protein, and fat information based on international standards
- The brand offers over 600 products, with 253 already in new packaging at ParknShop and subsidiary stores across Hong Kong
- Eight SELECT products won Monde Selection gold awards in 2026, including sesame crackers, 100% Australian honey, and extra virgin olive oil tuna
Why It Matters
The SELECT brand upgrade reflects how Hong Kong's major supermarket chains are leveraging digital integration and nutrition transparency to meet evolving consumer expectations in a competitive retail market . With eight internationally recognized products and over 600 affordable options, ParknShop is positioning private labels as credible alternatives to branded goods for budget-conscious and health-focused shoppers alike .
The SELECT brand upgrade reflects how Hong Kong's major supermarket chains are leveraging digital integration and nutrition transparency to meet evolving consumer expectations in a competitive retail market . With eight internationally recognized products and over 600 affordable options, ParknShop is positioning private labels as credible alternatives to branded goods for budget-conscious and health-focused shoppers alike .