HKTB Showcases Mega Events and Global Campaign at Chengdu Tourism Summit
Thestandard · 1 SOURCESabout 2 hours ago2 MIN
Summary
The Hong Kong Tourism Board (HKTB) hosted a major tourism networking conference in Chengdu on Friday, partnering with Hong Kong trade delegates to showcase the city's latest global promotional campaign, key second-half mega events, and bespoke travel itineraries to more than 100 media and industry representatives from across Western China.
Key Points
- HKTB hosted the networking event on Friday in Chengdu as part of the Hong Kong Week 2026 initiative organized by the Hong Kong government in Sichuan province
- Over 150 participants including tour operators, hospitality leaders, and online travel giants Ctrip and Meituan attended from Sichuan, Chongqing, Shaanxi, Guizhou, and Yunnan
- Tourism Board chairman Peter Lam emphasized Western China as a vital source market and expressed optimism about high-value travel packages
- Secretary for Culture, Sports and Tourism Rosanna Law highlighted complementary strengths of Chengdu and Hong Kong for multi-destination itineraries
- The "Only in Hong Kong" campaign showcases Hong Kong's skyline, hiking trails, historic neighborhoods, and East-West cultural blend
- Upcoming flagship events include the inaugural International Lantern Spectacular and Halloween celebrations
Why It Matters
The summit represents Hong Kong's strategic push to attract high-value visitors from Western China, a rapidly growing source market. With the packed schedule of mega events in the second half of the year, the city aims to leverage its unique blend of urban attractions and natural landscapes to drive repeat tourism and strengthen its position as a premier Asian travel destination .
The summit represents Hong Kong's strategic push to attract high-value visitors from Western China, a rapidly growing source market. With the packed schedule of mega events in the second half of the year, the city aims to leverage its unique blend of urban attractions and natural landscapes to drive repeat tourism and strengthen its position as a premier Asian travel destination .