RTHK Launches New Media Platform and Mascot 'Wavee' to Boost Outreach
Bastillepost · 3 SOURCES1 day ago4 MIN
Summary
RTHK officially launched its new media platform and mascot "Wavee" (電電) on October 5, 2026, aligning with the 2026 Policy Address's directive to strengthen AI technology and new media capabilities. The broadcaster unveiled five themed content series and introduced an AI-generated mascot representing its broadcasting heritage. An online education resource center offering over ten educational programs was also launched simultaneously.
Key Points
- RTHK's new media platform features five themed series: "Wa～Good Hong Kong," "Wa～Good Trivia," "Wa～Good Spots," "Wa～Good Classics," and "Wa～Good Drama"
- The AI-generated mascot "Wavee" derives its design from electromagnetic waves that power RTHK's radio and television services
- AI technology is being applied to restore RTHK's precious archival footage, comparing old and new footage to showcase Hong Kong's development
- An online education resource center was launched offering over ten programs on education and youth themes, free for school use
- The platform is now available on YouTube, Facebook, and Instagram
Why It Matters
The launch marks a significant modernization effort for Hong Kong's public broadcaster, positioning it to compete in the digital media landscape while serving its educational mandate. The initiative supports the government's broader goal of enhancing Hong Kong's international communications through technology-driven storytelling .
The launch marks a significant modernization effort for Hong Kong's public broadcaster, positioning it to compete in the digital media landscape while serving its educational mandate. The initiative supports the government's broader goal of enhancing Hong Kong's international communications through technology-driven storytelling .