The Sterling I to Launch 102 Units with Showflat Opening Within 24 Hours
Thestandard · 2 SOURCESabout 3 hours ago2 MIN
Summary
China Resources Land (stock code: 1109) is set to launch showflats for its Southwest Kowloon residential project The Sterling within 24 hours, with the first price list to be released by Wednesday . The developer plans to offer at least 102 units in the first batch of sales, featuring one- to three-bedroom layouts ranging from 313 to 473 square feet . Kong Jian, sales and marketing director of CR Land (Overseas), said show flats will open to the public and begin accepting registrations simultaneously with the price announcement .
Key Points
- China Resources Land will release the first price list for The Sterling by Wednesday, with showflats opening within 24 hours
- The initial batch will offer at least 102 units with sizes from 313 to 473 square feet and one- to three-bedroom options
- Two show flats have been prepared—a one-bedroom and a two-bedroom unit—for public viewing
- The project has attracted over 8,000 inquiries from large-scale buyers, investors and mainland buyers
- Purchasers will receive annual memberships to Hong Kong Palace Museum Friends and M+, enhancing the cultural appeal
- CR Land partnered with Hong Kong cross-media artist Victor Wong Wang-tat to curate an AI-generated art exhibition in the marketing suite
Why It Matters
The Sterling represents CR Land's strategic entry into the West Kowloon Cultural District, leveraging cultural amenities like the Hong Kong Palace Museum and M+ to differentiate from competitors . The strong pre-launch interest suggests robust demand for premium residential projects that combine lifestyle offerings with traditional property investment in Hong Kong's property market .
The Sterling represents CR Land's strategic entry into the West Kowloon Cultural District, leveraging cultural amenities like the Hong Kong Palace Museum and M+ to differentiate from competitors . The strong pre-launch interest suggests robust demand for premium residential projects that combine lifestyle offerings with traditional property investment in Hong Kong's property market .