Henderson's Ying Kwai Launches First Sales Round Saturday with 2,500 Subscriptions
AM730 · 3 SOURCESabout 2 hours ago3 MIN
Summary
Henderson Land Development (012) is poised to launch its much-anticipated Ying Kwai project at MIDTOWN SOUTH Phase 6 in Hung Hum on Saturday, 12 September, following strong pre-sale interest. The development has accumulated approximately 2,500 subscription registrations as of Tuesday evening, translating to an oversubscription ratio of about 17 times for the 143 units available in the first sales round. Henderson Property Agency released Price List No. 4 on Tuesday, adding 27 units to the offering, with net prices ranging from HK$5.87 million to HK$9.6 million per unit.
Key Points
- Henderson Land's Ying Kwai at Hung Hum's MIDTOWN SOUTH Phase 6 will conduct its inaugural sales launch on Saturday, 12 September, at the Mira Hotel sales centre in Tsim Sha Tsui, commencing at 9:30 am with on-site registration and balloting .
- As of Tuesday afternoon, the project received approximately 2,100 subscription registrations, exceeding the 111 units across three price lists by over 18 times, with the figure rising to around 2,500 by Tuesday evening .
- Price List No. 4 comprises 27 units covering one to three-bedroom layouts with saleable areas from 264 to 387 sq ft; net prices range from HK$5.87 million to HK$9.6 million, translating to HK$20,888 to HK$24,805 per sq ft .
- The first sales round includes 138 units via price list and 5 units via tender, with the tender batch featuring the largest unit, 29/F Unit A, a three-bedroom suite with 630 sq ft of saleable area .
- The purchasing sequence on Saturday follows S-Group (5 to 6 units), then A-Group (2 to 4 units), and finally B-Group (1 to 2 units), with subscriptions closing Friday at 8 pm .
- Sun Hung Kai Properties' Chin Yuh in Yuen Long is also launching 133 units on the same day, including 57 newly added units across one to three-bedroom configurations, with net prices between HK$4.32 million and HK$6.8 million after a 16% discount .
Why It Matters
The strong pre-sale performance of Henderson Land's Ying Kwai, with subscription demand exceeding supply by 17 times, signals continued robust appetite for new private residential developments in the Kowloon urban core despite broader market uncertainties. The simultaneous launch of competing projects by major developers like Sun Hung Kai Properties highlights the intensifying competition in the primary market, which could influence pricing strategies and sales timelines for upcoming launches in the autumn season .
The strong pre-sale performance of Henderson Land's Ying Kwai, with subscription demand exceeding supply by 17 times, signals continued robust appetite for new private residential developments in the Kowloon urban core despite broader market uncertainties. The simultaneous launch of competing projects by major developers like Sun Hung Kai Properties highlights the intensifying competition in the primary market, which could influence pricing strategies and sales timelines for upcoming launches in the autumn season .