business · SingTao

Hung Hom’s The Coast may price first units next week

about 4 hours ago4 MIN
Hung Hom’s The Coast may price first units next week

Summary

The Coast, a Hung Hom residential project jointly developed by Sino Land, China Merchants Land and the Urban Renewal Authority, has begun taking bookings for visits to its show flat after uploading the sales brochure. Executive director Tin Siu-yuen (田兆源) said the first price list could be released as early as next week and is expected to cover no fewer than 91 units. The developers also plan to launch selected three-bedroom and four-bedroom homes by tender first, including seafront units branded as “Marina Prime” and “The Coast Treasures”.

Key Points

  • Tin Siu-yuen said enquiries increased after the sales brochure was uploaded, including interest from investors, prompting the opening of the show flat for advance bookings
  • The show flat now open by appointment is based on Tower 1, 18/F, Flat A3, a 668-square-foot three-bedroom suite with utility room and toilet.
  • Developers said the first price list may be announced next week and is expected to include at least 91 units.
  • Initial sales are set to begin by tender for larger homes, with reports mentioning three-bedroom seafront units and also three- and four-bedroom units.
  • One highlighted seafront layout is Tower 1, flats A1 on floors 5 to 26, measuring 690 square feet, with 41 units under the “The Coast Treasures” naming

Why It Matters

For Hong Kong homebuyers, the next pricing move will offer an early gauge of how developers intend to position a new urban harbourfront project in the current primary market. The use of tenders for larger seaview homes alongside a first price list for at least 91 units suggests a split sales strategy aimed at testing demand across buyer groups, including investors and end-users.

READ IT IN THE APP

Download on the App Store