Hong Kong Ronald McDonald House Celebrates 30th Anniversary with HK$110M Raised
HK01 · 3 SOURCESabout 2 hours ago2 MIN
Summary
The Hong Kong Ronald McDonald House celebrated its 30th anniversary on Saturday, with McDonald's Hong Kong announcing that over HK$110 million has been raised for the charity since its establishment. The company, which has been operating in Hong Kong for 50 years, serves as the founding and perpetual mission partner of the house that provides accommodation and support for families of seriously ill children .
Key Points
- The Hong Kong Ronald McDonald House, founded in 1996, has provided a 'home away from home' for families of seriously ill children for three decades
- The annual McDonald's Children's Charity Marathon has held 17 editions with over 84,000 cumulative participants, promoting the 'children helping children' philosophy
- Celebrity supporters have included star guardians Andy Lau, Eason Chan, and Joey Yung, with Keung To serving as charity ambassador for four consecutive years
- The Big Mac Big Heart campaign has sold over 7.62 million burgers since 2023, with HK$1 donated per Big Mac or Crispy Chicken Big Mac meal
- Nearly 270 restaurants house around 340 donation boxes, while the McDonald's App enables over 4.2 million users to donate electronically via 930+ self-service kiosks
Why It Matters
The milestone underscores how corporate social responsibility can mobilize mass-market participation in philanthropy. With convenient donation channels integrated into daily consumer habits, McDonald's has created a sustainable model for community giving that could inspire other businesses to adopt similar charitable frameworks .
The milestone underscores how corporate social responsibility can mobilize mass-market participation in philanthropy. With convenient donation channels integrated into daily consumer habits, McDonald's has created a sustainable model for community giving that could inspire other businesses to adopt similar charitable frameworks .