Consumer Council's 'Choice' Magazine Ends 50-Year Print Run, New App Launches December
AM730 · 3 SOURCESabout 2 hours ago4 MIN
Summary
The Consumer Council announced on October 15, 2026, that the 600th issue of its long-running 'Choice' (選擇) magazine marks the end of its print era after 50 years . The council will launch a new mobile application called 'Choice Connect' (選擇資訊通流動應用程式) in December 2026 to continue delivering consumer information to the public . Director General Sum Chiu-hui (沈朝暉) emphasized that the magazine has maintained objectivity and reliability since its founding in 1976, providing product testing and service surveys to consumers .
Key Points
- The 600th issue published on October 15 is the final print edition; the magazine launched in 1976 with 600 issues spanning 50 years
- A new 'Choice Connect' mobile app will launch in December 2026, replacing the print format for consumer information distribution
- Online access has been free since January 2025, accumulating nearly 20 million page views
- A special collectible 'Choice Magazine Deluxe Edition' (選擇月刊精裝號) will be published featuring classic covers and representative testing projects
- The North Point Service Centre will close temporarily from November 16 due to urgent repairs after 20 years of operation; two additional service counters have been added at the Tsim Sha Tsui centre
Why It Matters
This transition reflects Hong Kong's broader shift toward digital consumption of information, with the Consumer Council adapting to changing reading habits while maintaining its commitment to consumer protection . The move to digital platforms will allow the council to reach more residents efficiently, though the closure of the North Point centre temporarily reduces accessibility for those preferring in-person services .
This transition reflects Hong Kong's broader shift toward digital consumption of information, with the Consumer Council adapting to changing reading habits while maintaining its commitment to consumer protection . The move to digital platforms will allow the council to reach more residents efficiently, though the closure of the North Point centre temporarily reduces accessibility for those preferring in-person services .