Jenny Bakery Founder Spends HK$51.6 Million in 2026 on Five Mira Mall Shops in Tsim Sha Tsui
SingTao · 1 SOURCESabout 4 hours ago4 MIN
Summary
Jenny Bakery (珍妮曲奇), one of Hong Kong's most iconic tourist souvenir shops, has significantly expanded its property portfolio at Mira Mall in Tsim Sha Tsui. Founder Yang Chi-mei (楊賜梅) and related parties recently spent approximately HK$39.8 million to acquire four more shop units in the building, bringing their total spending this year to about HK$51.64 million for five shop units .
Key Points
- Yang Chi-mei's company, KMF Properties Ltd, purchased shops 49, 50, and 56 on the ground floor plus shop 16 on the first floor, spanning approximately 2,343 square feet, for HK$39.8 million
- The acquisition was completed through KMF Properties Ltd, with Yang serving as company director, using the ground floor shop 56 facing Carnarvon Road
- Year-to-date purchases total HK$51.64 million for five shop units, including a HK$8.1 million shop 22 purchase in April and HK$3.74 million for shop 44 in September
- The flagship store operates on the first floor, a location associated with the brand since its rise to fame a decade ago
- Midland CSF commercial division director Wei Tingjin explains the strategic rationale: staying at the "birthplace" protects brand assets from counterfeiters
Why It Matters
The strategic property accumulation reflects how a beloved local brand navigates Hong Kong's competitive retail landscape while preserving its authenticity against counterfeit operators. Wei noted that Mira Mall's old-building status provides flexible queue management without street obstruction complaints, while the brand's established reputation eliminates the need for expensive prime street-front locations .
The strategic property accumulation reflects how a beloved local brand navigates Hong Kong's competitive retail landscape while preserving its authenticity against counterfeit operators. Wei noted that Mira Mall's old-building status provides flexible queue management without street obstruction complaints, while the brand's established reputation eliminates the need for expensive prime street-front locations .