CHILL Bread Festival Returns to New Town Plaza with Over 30 Bakeries
AM730 · 1 SOURCESabout 3 hours ago2 MIN
Summary
New Town Plaza in Sha Tin is hosting the CHILL Bread Festival 2026 from August 28 to 30, featuring nearly 6,000 square feet of exhibition space with over 30 local and overseas bakery brands offering more than 300 varieties of bread. The event marks the first market appearance for popular establishments including Gadana Bakery and the renowned Portuguese egg tart maker Manteigaria from Lisbon. Three award-winning Taiwanese master bakers will conduct live demonstrations throughout the festival .
Key Points
- The festival occupies nearly 6,000 square feet across three zones: the L1 Roman-style Arena, East Wing near PizzaExpress, and L3
- Featured first-time market vendors include Gadana Bakery, famous for ultra-generous French pudding buns, and Manteigaria, the century-old Lisbon egg tart institution celebrated as the world's best
- Three internationally award-winning Taiwanese master bakers will host exclusive live demonstrations, showcasing fermentation, kneading, and baking techniques
- A giant bagel installation several meters tall serves as the main photo attraction, accompanied by bread-shaped benches and anthropomorphic bread sculptures
- A pet-friendly zone debuts with mini baker aprons, bread hats, and miniature bread-shaped stools for owners to dress up their pets as "one-day shop managers"
- Participating restaurants across the venue are offering exclusive discounts and complimentary desserts with festival proof of purchase
Why It Matters
The festival positions Hong Kong as a regional hub for premium bakery culture by uniting local artisan brands with internationally acclaimed names and master craftspeople. For Sha Tin residents and visitors, the event transforms a routine shopping destination into a curated culinary destination, potentially boosting foot traffic during the traditionally slower post-summer period while supporting small-batch independent bakers seeking broader recognition .
The festival positions Hong Kong as a regional hub for premium bakery culture by uniting local artisan brands with internationally acclaimed names and master craftspeople. For Sha Tin residents and visitors, the event transforms a routine shopping destination into a curated culinary destination, potentially boosting foot traffic during the traditionally slower post-summer period while supporting small-batch independent bakers seeking broader recognition .