7-Eleven launches larger Sanrio autumn-winter blind-box bags
AM730 · 1 SOURCESabout 1 hour ago2 MIN
Summary
7-Eleven has rolled out a new autumn-winter edition of its Sanrio Characters mini bag blind boxes after the earlier spring-summer release proved popular. The new series changes both the bag shapes and the scale, with size and storage capacity described as double those of the previous version, allowing the item to be used as a small crossbody bag rather than only as a handbag charm. The collection is sold in blind-box format at HK$178 per box, with six regular designs and two hidden editions available at random
Key Points
- The autumn-winter release replaces the earlier format with new bag silhouettes and increases both size and capacity by one times compared with the spring-summer edition
- The lineup includes Boston bags, classic hobo-style bags and three-dimensional cylindrical bags, giving buyers three main shape categories in the new series
- Each bag comes with a detachable long chain strap and a hand-carry chain, allowing use as a bag accessory, handheld bag or crossbody mini bag
- Material details vary by style, including thick tweed for a Chanel-inspired look and embossed faux leather with metallic sheen for quilted designs
- Every blind box is priced at HK$178 at 7-Eleven, and each package includes a dust bag, a style card and a detachable long chain
Why It Matters
For Hong Kong shoppers, the new edition turns a collectible accessory into a more practical small bag, which may widen its appeal beyond display-focused Sanrio fans. The random sales format, combined with six regular and two hidden designs, is also likely to drive early demand at participating 7-Eleven stores