Emperor Group Vice Chairman Leads Youth Charity Drive at Gen Z Carnival
SingTao · 1 SOURCESabout 2 hours ago2 MIN
Summary
Emperor Charity Foundation partnered with the Neighbourhood Advice-Action Council for the SSwagger O Day 2026 carnival at Kai Tak Sports Park East Camp on September 19-20. Emperor Group Vice Chairman Alex Yeung organized over 40 young participants from various youth organizations to work at charity booths, while singer Angela Hui took on the role of one-day store manager. The two-day event drew more than 6,600 attendees, marking a new record for Hong Kong's largest Gen Z carnival .
Key Points
- Alex Yeung organized more than 40 young people from youth organizations and Emperor Group interns to volunteer at the charity booth "Brew-Your Kindness"
- The booth supported products made by elderly members of the Neighbourhood Advice-Action Council and services by young baristas and artists, with DIY stress-relief keychains given to consumers
- Singer Angela Hui, who joined Emperor Entertainment artists, served as a one-day store manager and recalled her university days: "I wish I could go back to participate in this kind of mega event!"
- Alex Yeung noted the carnival's record-breaking attendance of 6,600 people over two days, calling it "Hong Kong's annual large-scale Gen Z party"
- Feng Lai from the Neighbourhood Advice-Action Council highlighted that the collaboration combined disability-inclusive employment with career training for youth
Why It Matters
The partnership between Emperor Charity Foundation and the Neighbourhood Advice-Action Council demonstrates how corporate resources can amplify the impact of social services by channeling Gen Z consumer spending and creativity toward community causes . This model of combining entertainment events with charitable objectives provides sustainable support for social enterprises while engaging young people in meaningful volunteer opportunities.
The partnership between Emperor Charity Foundation and the Neighbourhood Advice-Action Council demonstrates how corporate resources can amplify the impact of social services by channeling Gen Z consumer spending and creativity toward community causes . This model of combining entertainment events with charitable objectives provides sustainable support for social enterprises while engaging young people in meaningful volunteer opportunities.