Five Guys HK Launches First Kids Meal at $80, Critics Slam Pricing
SingTao · 2 SOURCESabout 2 hours ago2 MIN
Summary
Five Guys made headlines by announcing its first-ever kids meal on social media on Wednesday, choosing Hong Kong as the global launch market for this 40-year milestone. The meal's steep pricing of $80 for a hot dog set and $85 for a burger set has drawn sharp criticism from parents and netizens, who question whether local families will embrace such an expensive offering. The launch occurs amid broader concerns about Five Guys' viability in Hong Kong, where the chain has shuttered three locations since late last year.
Key Points
- The kids meal features a choice of mini burger or all-beef hot dog, with mini fries, Qoo juice or distilled water, and a sauce selection from ketchup, mayo, mustard, or BBQ
- Unlike Five Guys' signature policy of unlimited free toppings, the kids meal allows no modifications; extra cheese or bacon costs additional
- Comparison with competitors reveals stark pricing differences: McDonald's Happy Meal costs around $30 with a toy, KFC's new kids meal ranges $20-32, Matsuniya offers $19 meals, Sukiya $25, and Ajisen Ramen $58 with a toy
- Five Guys entered Hong Kong in late 2018 with its flagship Wan Chai outlet, peaking at nine stores before closing North Point, Causeway Bay Russell Street, and Tsuen Wan City ONE
- The chain now operates six locations across Central, Wan Chai, Tsim Sha Tsui K11 Musea, Kowloon Tong Festival Walk, Kwun Tong APM, and Tai Kok Tsuri Olympian City 2
Why It Matters
The steep kids meal pricing highlights Five Guys' disconnect from price-sensitive Hong Kong families and local market expectations, compounding concerns about the brand's declining footprint in the city. With netizens already predicting a full exit and the company having failed to sustain its earlier $99 promotional push, this launch may signal accelerating struggles for the chain in one of Asia's most competitive fast-food landscapes .
The steep kids meal pricing highlights Five Guys' disconnect from price-sensitive Hong Kong families and local market expectations, compounding concerns about the brand's declining footprint in the city. With netizens already predicting a full exit and the company having failed to sustain its earlier $99 promotional push, this launch may signal accelerating struggles for the chain in one of Asia's most competitive fast-food landscapes .