Tai Po Chun Hing Seeks Halal Certification to Tap US$2 Billion Global Muslim Market
Thestandard · 1 SOURCESabout 3 hours ago6 MIN
Summary
Tai Po Chun Hing, a renowned Hong Kong heritage food brand established in 1967, is leveraging the Food Expo PRO to launch its inaugural international expansion strategy targeting the global halal market. The company will showcase its newly halal-certified beef tendon balls at the B2B-focused exhibition, marking its first appearance at this prestigious trade event. The brand has obtained halal production certification for its Hong Kong-based manufacturing facility, positioning itself to tap into the massive Muslim consumer base across the Middle East and ASEAN region.
Key Points
- Tai Po Chun Hing, founded in 1967, is debuting at the Food Expo PRO with halal-certified beef tendon balls made entirely from premium beef and manufactured locally in Hong Kong .
- The brand secured halal production certification for its Hong Kong factory to access the global Muslim market, which consists of nearly 2 billion people .
- CEO Pius Chan revealed the company's overseas expansion vision originated in 2019 but was postponed due to the COVID-19 pandemic .
- The global Muslim population exceeds 1 billion in the Asia-Pacific region alone, representing over 60 percent of worldwide Muslims and offering substantial market potential .
- Tai Po Chun Hing's products will be featured in the new "Meat Zone" at Food Expo PRO, a dedicated area for high-quality meat products .
- Chan observed strong consumer appeal for Hong Kong-made food among Southeast Asian populations during his experience operating a noodle shop at the airport .
- While Hong Kong's local halal market comprises only 200,000 to 300,000 people, the global opportunity is exponentially larger .
Why It Matters
The company's move reflects Hong Kong's broader ambition to position itself as a premium food manufacturing hub with international认证 standards. Success in the halal market could open doors to lucrative partnerships with distributors across the Middle East and Southeast Asia, strengthening Hong Kong's export economy. This expansion also demonstrates how traditional heritage brands are modernizing their operations to meet evolving global consumer demands for certified, high-quality food products .
The company's move reflects Hong Kong's broader ambition to position itself as a premium food manufacturing hub with international认证 standards. Success in the halal market could open doors to lucrative partnerships with distributors across the Middle East and Southeast Asia, strengthening Hong Kong's export economy. This expansion also demonstrates how traditional heritage brands are modernizing their operations to meet evolving global consumer demands for certified, high-quality food products .