Hong Kong Goods Festival Tops 115 Million Views
Bastillepost · 2 SOURCESabout 3 hours ago4 MIN
Summary
The third Hong Kong Goods Festival for mainland China has concluded with more than 115 million total online views, marking 15% growth from a year earlier. The event will be followed by the first Hong Kong Goods Festival for ASEAN, scheduled for September 21 to 27 on e-commerce platforms in Singapore and Malaysia.
Key Points
- The mainland edition ran from August 1 to 20 under the theme “Hong Kong Trends, Discover Great Products”, bringing together more than 280 brands and 600 products.
- Promotions were rolled out on Douyin, JD.com and Taobao, while Xiaohongshu and WeChat were used for wider marketing to help Hong Kong firms build cross-border e-commerce capability.
- Secretary for Commerce and Economic Development Algernon Yau Ying-wah (丘應樺) said the government would keep supporting businesses through funding, training, capability building and promotional assistance.
- Hong Kong Trade Development Council Deputy Executive Director Irons Sze-wing? No supported English name in sources; better avoid unsupported. The HKTDC said the ASEAN edition will focus first on Singapore and Malaysia before expanding to other major ASEAN markets.
- The festival also offered one-on-one advisory services and mainland e-commerce training courses to help participating merchants move from learning e-commerce to executing it effectively.
Why It Matters
For Hong Kong exporters and consumer brands, the programme is becoming a structured route into large online markets beyond the city’s limited domestic base. The move from the mainland to ASEAN suggests officials and the HKTDC are trying to turn promotional campaigns into longer-term regional sales channels for local businesses.