Octopus Launches Travel Miles Reward Campaign with HeyMax, Grand Prize Worth Two European Business Class Tickets
Bastillepost · 1 SOURCESabout 2 hours ago5 MIN
Summary
Octopus Card Limited has joined hands with HeyMax, a points and travel rewards platform, to launch the "Travel Miles" (搭出里程) electronic stamp reward and grand prize draw campaign. Running from September 14 to November 13, 2026, the promotion aims to transform daily commuting into tangible travel rewards. Users who spend HK$10 or more on designated public transport earn one electronic stamp per transaction. Accumulating 10 stamps yields a 100 Max Miles redemption code and one lottery entry, with a maximum of three redemption codes (300 Max Miles) and three lottery entries per account during the promotion period. The grand prize awards 370,000 Max Miles, equivalent to two European round-trip business class tickets, with draws scheduled for October 27 and November 23, 2026.
Key Points
- Octopus Card Limited partners with HeyMax to launch the "Travel Miles" campaign from September 14 to November 13, 2026
- Users earn one electronic stamp for every HK$10 spent on designated public transport, including MTR, KMB, Citybus, and ferries
- Every 10 stamps can be exchanged for 100 Max Miles and one lottery entry, with a maximum of 3 redemptions per account
- Grand prize offers 370,000 Max Miles (two European round-trip business class tickets), with two draw dates: October 27 and November 23, 2026
- Secondary prizes include 12 awards of 52,000 Max Miles (two Japanese economy tickets) and 22 awards of 28,000 Max Miles (two Taipei economy tickets)
Why It Matters
The partnership between Octopus and HeyMax represents a significant expansion of Hong Kong's largest contactless payment ecosystem into the travel rewards space. By linking daily commuting expenses to aspirational travel goals, the campaign incentivizes public transport usage while enhancing Octopus's value proposition beyond simple payment convenience . With Max Miles redeemable across over 20 airline and hotel loyalty programs, the initiative lowers barriers for Hong Kong residents to accumulate and utilize travel rewards from everyday spending .
The partnership between Octopus and HeyMax represents a significant expansion of Hong Kong's largest contactless payment ecosystem into the travel rewards space. By linking daily commuting expenses to aspirational travel goals, the campaign incentivizes public transport usage while enhancing Octopus's value proposition beyond simple payment convenience . With Max Miles redeemable across over 20 airline and hotel loyalty programs, the initiative lowers barriers for Hong Kong residents to accumulate and utilize travel rewards from everyday spending .