Hung Hom The Herald Sells Two 3-Bed Units via Tender at HK$25,635 psf; 71 Units to Launch Saturday
SingTao · 3 SOURCESabout 4 hours ago4 MIN
Summary
Sino Land, China Merchants Land and the Urban Renewal Authority jointly developed The Herald in Hung Hom, which sold two 3-bedroom units by tender on Wednesday for over HK$34.8 million combined. The premium unit, Marina Prime Flat A1 on 12/F Tower 1 spanning 690 sq ft, fetched HK$17.688 million or HK$25,635 per sq ft. Following the sold-out debut of 276 price-list units across two rounds, the developer launched another 71 units on Tuesday evening and will sell 92 units this Saturday.
Key Points
- The Herald's two 3-bedroom units sold by tender on Wednesday generated over HK$34.8 million in one day
- Flat A1 on 12/F Tower 1, branded Marina Prime, is the highest-priced unit at HK$17.688 million with 690 sq ft and HK$25,635 psf
- The development's first two rounds of price-list sales completely sold out all 276 units, indicating robust demand
- Developers added 71 price-list units on Tuesday evening and scheduled 92 units for Saturday's launch
- Sino Land Executive Director Tian Zhaoyuan (田兆源) described sales as blazing hot, reflecting strong buyer interest
Why It Matters
The Herald's strong sales performance signals sustained confidence in Hung Hom's residential market despite broader economic headwinds. Saturday's 92-unit launch will test whether demand remains robust for newly added inventory, with implications for pricing strategies of competing developments in Kowloon .
The Herald's strong sales performance signals sustained confidence in Hung Hom's residential market despite broader economic headwinds. Saturday's 92-unit launch will test whether demand remains robust for newly added inventory, with implications for pricing strategies of competing developments in Kowloon .