business · AM730

Ho Man Tin Luxury Project Jade King Launches Insurance Coupon Promotion Worth Up to HK$50,000

1 day ago2 MIN
Ho Man Tin Luxury Project Jade King Launches Insurance Coupon Promotion Worth Up to HK$50,000

Summary

The Ho Man Tin luxury development Jade King has launched a new limited-time insurance incentive program in partnership with Queensland Insurance Hong Kong, offering buyers insurance coupons worth up to HK$50,000. Since its re-launch in mid-September 2023, the project has sold 355 units out of 401 total, representing nearly 90% of inventory, with cumulative sales exceeding HK$9.6 billion. The promotion runs until October 31, 2026.

Key Points

  • Jade King's new promotion runs from September 25 to October 31, 2026, offering HK$30,000 in insurance coupons for unit purchases and HK$50,000 for unit-plus-parking combinations
  • Queensland Insurance Hong Kong, which has served Hong Kong for over a century, provides coverage including home insurance, fire insurance, travel, motor, personal accident, domestic helper, and overseas study protection
  • The project has sold 355 units out of 401 total (nearly 90%), with cumulative proceeds exceeding HK$9.6 billion and an average price per square foot approaching HK$22,800 since its re-launch in September 2023
  • In August 2026 alone, the project sold 12 units priced between over HK$18.46 million and nearly HK$107 million, including a five-bedroom, five-ensuite duplex with rooftop pool that fetched HK$106 million at HK$34,400 per square foot—a project record
  • September sales via tender have already moved 7 units ranging from 890 to 2,403 square feet, with the highest price per square foot reaching HK$33,780

Why It Matters

This promotion reflects the developer's aggressive marketing strategy amid cooling property sentiment, using insurance incentives to differentiate from competitors and attract buyers seeking comprehensive homeownership protection . The project's strong sales performance and record-breaking prices underscore continued demand for luxury residential properties in Hong Kong's traditional prime districts, even as the broader market faces headwinds .
This promotion reflects the developer's aggressive marketing strategy amid cooling property sentiment, using insurance incentives to differentiate from competitors and attract buyers seeking comprehensive homeownership protection . The project's strong sales performance and record-breaking prices underscore continued demand for luxury residential properties in Hong Kong's traditional prime districts, even as the broader market faces headwinds .

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