Opatra London Shatin Store Under Investigation for Aggressive Sales Tactics
SingTao · 3 SOURCESabout 2 hours ago4 MIN
Summary
Customs and Excise Department officers are investigating Opatra London Shatin branch after six consumers reported being targeted by aggressive and potentially threatening sales tactics at the beauty store located in New Town Plaza . The case drew public attention when a viral video showed a middle-aged woman kneeling and crying outside the store, claiming she was deceived by staff and lost approximately HK$60,000 . Police confirmed receiving a related report while Customs商品說明調查科 (Trade Descriptions Investigation Section) officers conducted a search at the company's registered address in Sheung Wan . Meanwhile, Consumer Council Secretary-General Sum Chiu-hung noted that the council has yet to receive any formal complaints regarding this specific incident .
Key Points
- The beauty company targeted mainly middle-aged and elderly consumers, with individual losses ranging from HK$1,800 to HK$100,000 across six reported cases
- Customs officers found the merchant's registered address in Sheung Wan to be merely a secretarial company with no operational presence
- All four branches in Shatin, Yuen Long, and Causeway Bay have suspended operations pending investigation
- Consumer Council data shows beauty sales complaints have risen steadily from 50 in 2023 to 89 so far in 2025
- Opatra London UK headquarters clarified the Hong Kong stores operate under a local distribution partner, not direct corporate management