Ricacorp Partners with St. James' Settlement to Distribute 1,000 Mooncakes for Mid-Autumn
AM730 · 2 SOURCESabout 2 hours ago5 MIN
Summary
Ricacorp Properties has joined forces with St. James' Settlement to deliver 1,000 mooncakes to disadvantaged individuals across Hong Kong in celebration of the upcoming Mid-Autumn Festival. The donation, sourced from the charity's social enterprise bakery, was distributed through 18 service units to reach rehabilitation patients, underprivileged children, elderly intellectually disabled residents, and street sleeper service users.
Key Points
- Ricacorp Properties donated its entire mooncake gifting budget to purchase 1,000 low-sugar mooncakes from Ziyang Bakery, a social enterprise operated by St. James' Settlement
- The mooncakes were distributed to 18 service units under St. James' Settlement, reaching rehabilitation patients, underprivileged children, elderly intellectually disabled residents, and street sleeper service users
- Distribution was coordinated through FOOD-CO, Hong Kong's first comprehensive food aid collaboration platform commissioned by the Social Innovation and Entrepreneurship Development Fund
- Ricacorp CEO Willy Liu (廖偉強) emphasized the company's commitment to corporate social responsibility and community care during the festive season
- St. James' Settlement has operated in Hong Kong for over 76 years, providing diverse services to children, youth, families, seniors, and rehabilitation patients
Why It Matters
The initiative demonstrates how corporate resources traditionally spent on business gifting can be redirected to address community needs while simultaneously supporting social enterprises that create employment for vulnerable populations . Such partnerships strengthen Hong Kong's social safety net during festive seasons when feelings of social exclusion among disadvantaged groups are most acute.
The initiative demonstrates how corporate resources traditionally spent on business gifting can be redirected to address community needs while simultaneously supporting social enterprises that create employment for vulnerable populations . Such partnerships strengthen Hong Kong's social safety net during festive seasons when feelings of social exclusion among disadvantaged groups are most acute.