Wellcome Marks First Year of Price Promise with 50 New International Brands
Bastillepost · 1 SOURCESabout 2 hours ago4 MIN
Summary
Wellcome supermarket launched its "Real Deal" (係堅價) price guarantee scheme in September 2025, and one year on, the retailer is expanding the program with 50 new international brands while maintaining its commitment to helping Hong Kong families combat inflation. The scheme has reportedly saved consumers HK$150 million over the past year. The anniversary refresh brings brands from the UK, US, Korea, and Japan, with an average savings of 15% against comparable products in the market.
Key Points
- Wellcome's "Real Deal" price promise has saved Hong Kong shoppers a cumulative HK$150 million since its launch in September 2025
- The scheme now features 50 new international brands including Twinings British tea, Pringles chips, Jinro Korean soju, and various Japanese products
- Prices are on average 15% lower than comparable products from other retailers
- 37 fresh food and grocery items—including milk, eggs, vegetables, and noodles—maintain price stability for over 12 months
- Notable guaranteed prices include Thai fresh eggs (10 pieces) at HK$44 for 2 boxes, and Wan Chai Ferry dumplings at HK$27.9 per pack
Why It Matters
With Hong Kong's cost of living remaining elevated, Wellcome's expanded price guarantee scheme provides tangible relief for budget-conscious households. The inclusion of premium international brands at reduced prices allows consumers to access higher-quality products without paying premium prices, potentially reshaping expectations around private supermarket pricing in the city .
With Hong Kong's cost of living remaining elevated, Wellcome's expanded price guarantee scheme provides tangible relief for budget-conscious households. The inclusion of premium international brands at reduced prices allows consumers to access higher-quality products without paying premium prices, potentially reshaping expectations around private supermarket pricing in the city .