Flower Market Mini-Games Launch with Ticket Stub Discount Campaign
HK01 · 2 SOURCES1 day ago6 MIN
Summary
The Flower Market Mini-Games launched Monday in Mong Kok, combining sports-themed game booths with a three-month ticket stub discount campaign. Culture, Sports and Tourism Bureau Chief Executive Lo Suk-pui officiated the ceremony, then visited participating flower shops and cafes to test the promotion firsthand, buying pink lisianthus and rose tea using her discounted coupons .
Key Points
- Event Launch: The Green Path Community Development Association and Urban Renewal Authority co-hosted the Flower Market Mini-Games on October 19, featuring football-themed drone displays, soft volleyball, and round netball booths
- Ticket Stub Discounts: From October 19 to December 31, 2026, spectators of five designated Hong Kong Premier League matches at Mong Kok Stadium can use ticket stubs for shopping and dining discounts at 34 participating Flower Market merchants
- Designated Matches: The five eligible matches include Lee Man vs Kitchee (October 19), Lee Man vs Kwoon Chung South (November 7), Lee Man vs Highlander North (November 20), Eastern vs Kitchee (December 13), and Eastern vs Lee Man (December 19)
- Lo Suk-pui's Purchases: After the ceremony, Lo purchased pink lisianthus at 10 percent off from a participating florist and ordered rose tea for HK$35 after applying a HK$10 coupon at a cafe
- Merchant Expectations: Participating shop owner Chan (陳先生) hopes the campaign will boost business by 10 to 20 percent, while cafe owner Choi (蔡小姐) anticipates increased foot traffic on weekdays
- Officials' Outreach: Legislative Council member Cheng Wing-shun said men could buy flowers for their wives or girlfriends after watching matches, noting discounts at nearby bars and restaurants reaching 85 percent of regular price
Why It Matters
This event directly implements the Policy Address initiative to develop ticket stub economics by leveraging the proximity between Mong Kok Stadium and the Flower Market to drive retail and dining sales. The campaign aims to combat declining merchant revenues caused by cross-border shopping and online purchases, while promoting sports culture through experiential marketing that encourages spectators to extend their match-day activities into the neighborhood .
This event directly implements the Policy Address initiative to develop ticket stub economics by leveraging the proximity between Mong Kok Stadium and the Flower Market to drive retail and dining sales. The campaign aims to combat declining merchant revenues caused by cross-border shopping and online purchases, while promoting sports culture through experiential marketing that encourages spectators to extend their match-day activities into the neighborhood .