Hang Lung Appoints Toys 'R' Us Asia CEO as New Chief Executive
Crhk · 1 SOURCESabout 2 hours ago2 MIN
Summary
Hang Lung Group (00010.HK) and Hang Lung Properties (00101.HK) have announced the appointment of Alton Choi Tak-lun as chief executive officer and executive director, with the change taking effect in October 2025. Choi will assume the role of CEO-designate starting September 7, succeeding Norman Lu Wei-po, who will transition to a one-year advisory position to the chairman. The appointment marks a significant leadership change for the prominent Hong Kong property developer as it seeks to drive its next phase of growth .
Key Points
- Alton Choi Tak-lun, aged 56, brings over 30 years of Asia retail and commercial management experience to Hang Lung .
- Choi currently serves as CEO of Toys 'R' Us Asia, where he has driven business transformation through asset-light models .
- He previously served as president of Starbucks China, leading innovation and rapid brand expansion in the market .
- Choi's early career included senior roles at PepsiCo and Procter & Gamble Greater China .
- Outgoing CEO Norman Lu Wei-po will become chairman advisor for one year after eight years of service .
Why It Matters
The appointment signals Hang Lung's strategic pivot toward retail innovation and consumer-focused development at a critical time for Hong Kong's commercial property sector. Chairman Adriel Chan Wen-bo emphasized that Choi's track record in driving business growth and operational excellence makes him the ideal candidate to lead Hang Lung into its next chapter .
The appointment signals Hang Lung's strategic pivot toward retail innovation and consumer-focused development at a critical time for Hong Kong's commercial property sector. Chairman Adriel Chan Wen-bo emphasized that Choi's track record in driving business growth and operational excellence makes him the ideal candidate to lead Hang Lung into its next chapter .