Hello Kitty x Branden pop-up opens at Hysan Place
AM730 · 1 SOURCESabout 3 hours ago2 MIN
Summary
South Korean travel and storage brand Branden has opened its first Hong Kong pop-up store with Hong Kong lifestyle shop popcorn at Hysan Place in Causeway Bay, running from now until November 3. The temporary shop features the Hello Kitty x Branden collection, travel compression organisers, the Safe Days line and the new Wallet Bag, with on-site promotions and a free gift campaign tied to social-media sharing.
Key Points
- The pop-up runs from October 26 to November 3 at the atrium on the fifth floor of Hysan Place in Causeway Bay, opening daily from noon to 9pm.
- Branden said the store brings together travel compression bags, the popular Safe Days series, and a newly launched Wallet Bag, alongside the Hello Kitty collaboration highlighted in Korea.
- The Hello Kitty range covers crossbody bags, passport wallets, makeup pouches, backpacks and compression organisers, combining minimalist styling with anti-cut fabric, RFID protection, expandable capacity and water-repellent finishes.
- Featured items include a Safe Plus Backpack priced at HK$685, a Safe Plus Cross Bag at HK$459, a Safe Plus Wallet Bag at HK$314, and a Makeup Pouch at HK$209.
- Selected products are offered at 10% off, excluding the Hello Kitty collaboration, while shoppers spending HK$1,200 in one transaction receive a limited Branden keychain shopping bag.
- Visitors do not need to make a purchase to join the check-in promotion; following @branden.hongkong and posting a tagged photo or video can earn a limited coin pouch keychain while stocks last.
Why It Matters
For Hong Kong shoppers, the pop-up offers a short-window chance to see Branden's products in person, including anti-theft and travel-storage designs that are usually considered online or during trips abroad. The campaign also shows how brands are using collectible character collaborations and social-media tasks to drive foot traffic at local malls.