US Single Mom's Email Template Side Hustle Earns Nearly $4M Annually
Bastillepost · 1 SOURCES1 day ago1 MIN
Summary
Liz Wilcox, a 38-year-old single mother from the United States, has turned her years of copywriting and marketing experience into a thriving membership business that generates approximately $500,000 in annual revenue. What began as a side hustle to reclaim time with her daughter has become her primary income source, replacing her original full-time copywriting career entirely.
Key Points
- Liz Wilcox launched her email template membership service at $9 per month, delivering one new template weekly to subscribers
- She reached her initial goal of 100 paying members in just 28 days, surpassing her self-imposed 30-day deadline
- The membership grew from 100 to approximately 700 subscribers within three months, fueled by affiliate marketing partnerships
- A 48-hour flash sale in July 2023 generated over $48,000 in revenue, averaging about $1,000 per hour
- The business now serves roughly 4,500 members annually, bringing in $500,000 (approximately HK$3.92 million) in yearly sales
Why It Matters
This success story illustrates how digital products based on existing professional expertise can create sustainable passive income without requiring extensive new investments. For Hong Kong professionals juggling demanding careers and family responsibilities, Liz's journey demonstrates that strategic side businesses can eventually replace traditional employment while providing greater flexibility and control over one's schedule .
This success story illustrates how digital products based on existing professional expertise can create sustainable passive income without requiring extensive new investments. For Hong Kong professionals juggling demanding careers and family responsibilities, Liz's journey demonstrates that strategic side businesses can eventually replace traditional employment while providing greater flexibility and control over one's schedule .