Middle-Aged Voice 4 Hits Record Low Ratings, Eric Tsang Attributes It to Missing HK Representatives
SingTao · 1 SOURCESabout 2 hours ago5 MIN
Summary
The finale of Middle-Aged Voice 4 wrapped up with Malaysian contestant Wan Jing Shun claiming the championship title, while Hui Wan-nei and Cheng Ka-seng settled for second and third place respectively. However, this season's finale fell significantly short in ratings, popularity, and social media engagement compared to its three predecessors. According to the latest ratings report, the finale peaked at just 21.7 points, drawing approximately 1.4 million viewers—a loss of over 220,000 viewers from the previous season, marking the lowest ratings in the show's history. Eric Tsang, the former TVB General Manager dubbed the "Father of Middle-Aged Voice," who championed the series from 2021 to 2025/2026, directly attributed the decline to one critical flaw: the absence of any Hong Kong representatives among the final seven contestants.
Key Points
- The fourth season finale drew 21.7 ratings points and 1.4 million viewers, a sharp decline compared to Season 3's 25.1 points and 1.62 million
- All seven finalists this season came from overseas regions, with zero Hong Kong contestants making the cut
- Eric Tsang expressed disappointment over Hong Kong representative Chow Chi Hong failing to reach the final seven despite being tipped for the top three
- In contrast, Season 3's final seven included three contestants with local Hong Kong backgrounds: Wong Bok, Chiu Chun Shing, and Chan Tsz Ying
- Online discussions heavily criticized the lack of local contestants, with viewers noting the show lost its "local flavor" and connection with Hong Kong audiences
Why It Matters
The record-low ratings of Middle-Aged Voice 4 underscore the importance of local representation in Hong Kong entertainment programs. When a show designed for Hong Kong audiences loses all本土 (local) participation, viewer engagement naturally declines. This trend signals a broader challenge for TVB in balancing international expansion with maintaining relevance to its core Hong Kong demographic, especially as competing platforms increasingly capture audience attention.
The record-low ratings of Middle-Aged Voice 4 underscore the importance of local representation in Hong Kong entertainment programs. When a show designed for Hong Kong audiences loses all本土 (local) participation, viewer engagement naturally declines. This trend signals a broader challenge for TVB in balancing international expansion with maintaining relevance to its core Hong Kong demographic, especially as competing platforms increasingly capture audience attention.