Shenzhen Scratch Therapy Shop Rakes in Millions, Eyes Hong Kong Expansion
SingTao · 1 SOURCESabout 2 hours ago1 MIN
Summary
A 90s-born Shenzhen entrepreneur has transformed everyday scratching into a professional paid service, reportedly earning nearly 200,000 yuan per month at a single location. The innovative business model has attracted over 2,000 franchise inquiries and aims to expand to 200-300 stores nationwide, with eyes on the Hong Kong market.
Key Points
- Zhang Xiaoqiao, a post-90s entrepreneur, founded the professional scratching service after noticing viral TikTok videos about spouses scratching each other
- The first store opened in mid-June, generating over 80,000 yuan in its first half-month; August revenue reached 192,200 yuan
- Zhang developed a "human itch zone map" categorizing five major zones and 30+ sub-zones to systematize the service
- The business targets 200-300 franchise stores within a year; at 30,000 yuan per franchise, this could generate approximately 9 million yuan in franchise fees alone
- Zhang emphasizes the service contains no suggestive or inappropriate elements, and staff are trained to refuse any such requests
Why It Matters
This quirky business phenomenon reflects broader cross-border consumption trends, with Hong Kong potentially becoming the next expansion target. For local entrepreneurs, the success demonstrates how micro-services targeting specific daily needs can generate substantial revenue in the Greater Bay Area market .
This quirky business phenomenon reflects broader cross-border consumption trends, with Hong Kong potentially becoming the next expansion target. For local entrepreneurs, the success demonstrates how micro-services targeting specific daily needs can generate substantial revenue in the Greater Bay Area market .