Takuya Kimura Returns to GATSBY After 20 Years, Hair Steals Spotlight
AM730 · 1 SOURCES1 day ago2 MIN
Summary
Takuya Kimura, Japan's undisputed drama king at 53, has made his triumphant return to GATSBY after a remarkable 20-year hiatus from the brand. The new advertisement dropped on September 16, 2026, instantly sparking viral discussion online. The 30-second commercial showcases Kimura in a sharp suit, dancing with the same charismatic energy that made his 2006 campaigns legendary. Fans and netizens were particularly struck by his luxuriant hair volume, with comments flooding social media about his seemingly ageless appearance.
Key Points
- Takuya Kimura, age 53, announced his return as GATSBY brand ambassador after 20 years since his first 2006 campaign
- The new 30-second advertisement was released on September 16, 2026, featuring Kimura in a suit performing dance moves
- His golden-brown dyed hair became a major talking point, with netizens commenting on his "terrifying" hair volume
- The 2006 GATSBY campaign featured the song "I Can't Give You Anything But Love" and introduced his signature hypnotic dance
- Hong Kong comedian Lo Hoi-pang created a legendary parody of the original ad, complete with a wig and comic expressions
- Kimura himself expressed excitement, saying it felt like "Long time no see!" reconnecting with the brand
Why It Matters
Kimura's GATSBY comeback represents a powerful nostalgia play in an era where retro marketing resonates strongly with both millennial and Gen-Z audiences. The buzz around his hair at 53 also reignites conversations about agelessness in entertainment, setting potential trends for men's grooming brand campaigns moving forward .
Kimura's GATSBY comeback represents a powerful nostalgia play in an era where retro marketing resonates strongly with both millennial and Gen-Z audiences. The buzz around his hair at 53 also reignites conversations about agelessness in entertainment, setting potential trends for men's grooming brand campaigns moving forward .