Hong Kong's First High-End Expo Launching in November with Supercars and Yachts
SCMP · 1 SOURCESabout 2 hours ago2 MIN
Summary
Hong Kong is set to launch its first cross-industry exhibition for high-end products, the Festival of Connoisseurs, from November 4 to 6, 2026 at AsiaWorld-Expo. The event will showcase supercars, yachts, haute jewellery, luxury timepieces, private jets and other premium offerings across multiple venues in an unprecedented "city-as-your-showroom" format. Supported by HK$100 million allocated in the 2026-27 budget, the exhibition aims to attract high-net-worth individuals and cement Hong Kong's position as a global meetings, incentives, conferences and exhibitions (MICE) hub, with annual editions planned through 2028.
Key Points
- The inaugural Festival of Connoisseurs runs from November 4 to 6, 2026 at AsiaWorld-Expo near Hong Kong International Airport
- Event organiser Informa Markets, one of the world's largest trade exhibition companies, received funding from the HK$100 million (US$12.8 million) MICE budget
- The exhibition features supercars, yachts, haute jewellery, luxury timepieces, private planes, premium travel, fine dining and rare spirits
- A "city-as-your-showroom" format will extend beyond AsiaWorld-Expo to iconic venues across Hong Kong
- Informa and the Hong Kong Tourism Board are collaborating to make this an annual flagship event through 2028
Why It Matters
The Festival of Connoisseurs represents a strategic push to diversify Hong Kong's tourism offerings beyond traditional retail and dining, targeting ultra-wealthy visitors who can significantly boost local spending. This flagship event could set a precedent for future large-scale international exhibitions in Hong Kong, reinforcing the city's status as a premier MICE destination in Asia .
The Festival of Connoisseurs represents a strategic push to diversify Hong Kong's tourism offerings beyond traditional retail and dining, targeting ultra-wealthy visitors who can significantly boost local spending. This flagship event could set a precedent for future large-scale international exhibitions in Hong Kong, reinforcing the city's status as a premier MICE destination in Asia .