9BoThew Brings Mid-Autumn Warmth to Primary Schools with Shao Xiang Garden Mooncakes
AM730 · 1 SOURCES1 day ago1 MIN
Summary
Hong Kong YouTube channel 9BoThew, in collaboration with traditional bakery Shao Xiang Garden, brought Mid-Autumn Festival warmth to underprivileged primary school students. Channel creators A Bao and Matthew, together with Shao Xiang Garden's third-generation owner Benny, personally distributed handmade mooncakes to students at two local schools on the "Chase the Moon" day, sharing festive joy and the tradition of mooncake eating .
Key Points
- 9BoThew and Shao Xiang Garden co-created an innovative "Sand King" mooncake inspired by a sunset sand-flow scene the creators saw in Malaysia
- The limited-edition "Sand King" mooncake gift box, produced in 3,000 units, sold out within one week
- Three unique fillings were offered: lava egg yolk, black pork, and crushed peanut — all featuring salted egg yolk bits
- On the "Chase the Moon" day, the trio visited two local primary schools, delivering mooncakes classroom by classroom and chatting with students
- The collaborators announced plans to develop a permanent co-branded product line beyond seasonal offerings
Why It Matters
The collaboration between a popular digital creator and a heritage bakery demonstrates how social media influence can amplify traditional cultural practices, potentially inspiring similar partnerships to support underprivileged communities during festive seasons .
The collaboration between a popular digital creator and a heritage bakery demonstrates how social media influence can amplify traditional cultural practices, potentially inspiring similar partnerships to support underprivileged communities during festive seasons .