Lolly Talk's Elka Debuts Solo Single with Surprise Busking Event at Festival Walk
AM730 · 1 SOURCESabout 2 hours ago2 MIN
Summary
Lolly Talk member Elka Zheng Zhiqi has released her debut solo single "Brainwash Song," a collaboration with renowned producer Shu Man, lyricist Wyman Wong Wai-man, and arranger Hasegawa Yusuke. The song, now available on major music platforms, explores the emotional metaphor of the "earworm effect" to depict lingering memories of a past relationship. The music video will premiere on September 1 at 9pm on Elka's YouTube channel, followed by a surprise busking event at Festival Walk on September 2.
Key Points
- Elka Zheng Zhiqi, a member of Hong Kong girl group Lolly Talk, has released her debut solo single titled "Brainwash Song"
- The single features production by Shu Man, lyrics by Wyman Wong Wai-man, and arrangement by Hasegawa Yusuke, now available on major music platforms
- The new music video will officially premiere on September 1 at 9pm on Elka's personal YouTube channel
- MV director He Juetian, known for the film "The Untold Story," will attend a busking session at Festival Walk's LG2 on September 2 at 4pm
- The busking event titled "hello I am elka Live Busking Session" is free admission on a first-come-first-served basis with signed gifts
- Wyman's lyrics use the "earworm effect" as a metaphor for inescapable memories of a finished romantic relationship
- Under Shu Man's guidance, Elka demonstrates emotional depth distinct from her girl group performances, delivering a compelling vocal rendition
Why It Matters
This solo debut marks a significant milestone in Elka's artistic journey as she transitions from a group member to an independent solo artist, with the cross-industry collaboration between film director He Juetian and music professionals highlighting the convergence of Hong Kong's entertainment sectors and offering fans an intimate experience to witness her musical evolution .
This solo debut marks a significant milestone in Elka's artistic journey as she transitions from a group member to an independent solo artist, with the cross-industry collaboration between film director He Juetian and music professionals highlighting the convergence of Hong Kong's entertainment sectors and offering fans an intimate experience to witness her musical evolution .