McDonald's G-DRAGON Collab Drops 3 Limited Items from $103
SingTao · 2 SOURCESabout 2 hours ago6 MIN
Summary
Hong Kong McDonald's is launching the next phase of its collaboration with G-DRAGON (權志龍) and his fashion label PEACEMINUSONE on September 23, introducing three limited edition lifestyle items exclusively for the Hong Kong market. The items—the vintage cap, metal badge, and canvas bag—will be available through the McDonald's app online store from 11am, bundled with various meal options starting from $103 . The Golden Age Admiralty branch, operating as the collaboration's themed pop-up store, is also offering an exclusive $379 fan bundle that includes all three items alongside three set meals . In addition to the merchandise, McDonald's is releasing new coupon options and expanding the meal combinations that come with the popular limited collector cards .
Key Points
- Three PEACEMINUSONE limited items—vintage cap ($113), metal badge ($103), and canvas bag ($163)—will launch on September 23 at 11am via the McDonald's app
- The items are sold exclusively as bundles with meals including the Korean spicy butter sauce crispy chicken leg burger, McNuggets (9 pieces), Cheese Angus burger, or Grilled Chicken Leg Burger value meals
- The Admiralty pop-up store at Golden Age Admiralty (金鐘海富中心) offers a $379 fan bundle containing all three items plus three meals, along with themed carry bags
- Pickup is available at 80 restaurants across Hong Kong from September 23 to 27; each item purchase includes a themed paper bag, while the fan bundle includes three
- The three G-DRAGON collector cards introduced earlier remain available, now with additional meal combination options including McFlurry and upgraded meal sizes
Why It Matters
This collaboration demonstrates how global fast-food chains continue to leverage K-pop culture to drive sales in Hong Kong's competitive F&B market. The limited-edition merchandise strategy transforms routine dining into collectible experiences, encouraging both repeat visits and app engagement. For Hong Kong consumers, the exclusive release—particularly the themed store and bundle options—offers a tangible connection to international pop culture without requiring overseas travel or scalper market premiums .
This collaboration demonstrates how global fast-food chains continue to leverage K-pop culture to drive sales in Hong Kong's competitive F&B market. The limited-edition merchandise strategy transforms routine dining into collectible experiences, encouraging both repeat visits and app engagement. For Hong Kong consumers, the exclusive release—particularly the themed store and bundle options—offers a tangible connection to international pop culture without requiring overseas travel or scalper market premiums .