COLLAR Signing Event Draws 600 Fans, Hints at Sammi Cheng Concert Guest Appearance
SingTao · 2 SOURCESabout 2 hours ago2 MIN
Summary
Hong Kong girl group COLLAR held their PERSONA album signing event in Tseung Kwan O on September 26, 2026, drawing over 600 fans who participated in interactive games and received autographs. During the event, members discussed their upcoming schedules and teased their group variety show, while playfully floating the idea of inviting pop diva Sammi Cheng as a concert guest following her social media post suggesting she join the group.
Key Points
- Over 600 fans attended the PERSONA signing event held at Tseung Kwan O on September 26, 2026
- COLLAR performed three songs: SKSKZAZA, Assassins Fight the Dead Faction, and (almost) perfect girl
- The album's core concept revolves around persona masks, encouraging fans to break free from stereotypes and embrace multiple authentic selves
- During the signing session, member Candy became visibly emotional and shed tears while interacting with fans
- Singer Sammi Cheng publicly expressed interest in joining COLLAR by coining the group name Millar in a social media post
- Members unanimously stated they would definitely invite Sammi Cheng as a concert guest, with Sum Leng suggesting the alternative name Villar referencing Cheng's Sister V role
- The group variety show is nearing completion and is expected to air this year, featuring members engaging in cooking and team competitions
Why It Matters
The enthusiastic fan response and potential collaboration with established diva Sammi Cheng signal COLLAR's growing influence in Hong Kong's entertainment scene, while their group variety show represents a strategic push to deepen fan engagement through behind-the-scenes content ahead of their anticipated debut concert .
The enthusiastic fan response and potential collaboration with established diva Sammi Cheng signal COLLAR's growing influence in Hong Kong's entertainment scene, while their group variety show represents a strategic push to deepen fan engagement through behind-the-scenes content ahead of their anticipated debut concert .