Hactl Debuts at Paris Fashion Week to Promote Hong Kong Designers and Sustainable Fashion
HK01 · 1 SOURCESabout 2 hours ago4 MIN
Summary
Hactl, Hong Kong's leading air cargo terminal operator, has made a strategic move into the fashion world by partnering with the Hong Kong Trade Development Council (HKTDC) to participate in Paris Fashion Week 2027. The event, held from June 24 to 28 at the prestigious Rue de la Paix, featured a dedicated "Showroom" displaying spring-summer collections from 11 Hong Kong designer brands. Beyond promoting local creative talent, Hactl showcased its commitment to sustainability by unveiling uniforms made from recycled old garments, proving that air cargo and fashion can form powerful cross-industry partnerships.
Key Points
- Hactl and HKTDC hosted a professional showroom at Rue de la Paix, featuring spring-summer collections from 11 Hong Kong fashion labels
- Participating brands included PLOTZ, Matter Matters, Kinks Lab, PabePabe, SWEETLIMEJUICE, HARRISON WONG, MARCCH, and Bettie Haute Couture
- Parisian artist Yaz Bukey collaborated with MARCCH and Matter Matters on exclusive capsule collections debuting at the event
- Hactl CEO Liu Erxiu stated the collaboration demonstrates air cargo's critical role in global fashion supply chains and connectivity
- Networking events including a cocktail reception and "Hong Kong Fashion Night" dinner attracted approximately 200 industry professionals
Why It Matters
This跨界合作highlights how Hong Kong's logistics expertise intersects with creative industries, potentially opening new business opportunities for both sectors. The exposure for local designers at a premier global fashion event could strengthen Hong Kong's reputation as a hub for both aviation logistics and creative design, attracting international brands to establish presence in the city .
This跨界合作highlights how Hong Kong's logistics expertise intersects with creative industries, potentially opening new business opportunities for both sectors. The exposure for local designers at a premier global fashion event could strengthen Hong Kong's reputation as a hub for both aviation logistics and creative design, attracting international brands to establish presence in the city .