MTR Invites Passengers to Record Courtesy Announcements with Actor Cheng Tse-sing
AM730 · 2 SOURCESabout 3 hours ago2 MIN
Summary
MTR Corporation has kicked off its 2026 "Courtesy Campaign" with a novel twist, recruiting renowned actor and radio personality Cheng Tse-sing to lend his distinctive voice to station announcements while simultaneously opening the microphone to everyday passengers. The initiative marks the first time the rail operator has invited members of the public to participate in recording official station broadcasts, transforming passive listeners into active advocates for courteous commuting .
Key Points
- Actor Cheng Tse-sing, celebrated for his iconic "Music Lover" radio persona, has recorded a series of courtesy announcements now playing across MTR stations, demonstrating both his classic velvet voice and contemporary "Gen Z" delivery styles in promotional materials .
- Three "Courtesy Recording Stations" are operational at Admiralty, Tseung Kwan O, and Sha Tin stations every Friday and Saturday from 10am to 4pm, running for three consecutive weekends starting August 7 .
- Participants may record courtesy messages in Cantonese, Mandarin, or English, with MTR's judging panel selecting 25 winning entries based on creativity and emotional impact for official station broadcast .
- All participants receive limited-edition MTR souvenirs, while winners will be awarded additional prizes, incentivizing creative engagement with the campaign's courtesy messaging .
- MTR's annual passenger survey of over 1,000 respondents revealed "letting passengers off before boarding" as the top courtesy priority for consecutive years, chosen by nearly 20% of respondents, followed by "keeping noise levels down" at over 10% .
Why It Matters
The campaign represents a strategic evolution in MTR's public engagement approach, leveraging celebrity influence and user-generated content to foster genuine behavioral change among Hong Kong's 5 million daily rail passengers, while adapting its messaging to contemporary concerns like excessive smartphone volume in crowded carriages .
The campaign represents a strategic evolution in MTR's public engagement approach, leveraging celebrity influence and user-generated content to foster genuine behavioral change among Hong Kong's 5 million daily rail passengers, while adapting its messaging to contemporary concerns like excessive smartphone volume in crowded carriages .